Top tips to bring traffic to your website


This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here’s more advice on making the most of social media marketing.

Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

Here at TechGeek, we understand it is hard to bring traffic to your website. If you feel like these methods are not helping another alternate option is allowing us to run your site, call us for further information


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How to start your career in Web Design?

Starting a career in web design is more than just web design, you need to know business plans as well as strategies and tactics on how to make your website stand out from others. There are 1.5 billion websites actively running, the way you build, design and implement content into a website is how you reach your target audiences and gain traffic to your site. To hire someone to build a website costs a lot. Web design in 2020 is vital for all businesses. 

First of all, you should decide where you want to specialise in, becoming a web developer is a complex job and making a website by yourself can be quite the challenge. Most web developers use software programmes such as JavaScript frameworks, version control and CSS. you should not only be skilled in these software programmes you should also have an understanding of elements such as user interface and mobile phone application development or front and backend development, but all of these topics will also enable you to be a very skilled web developer.

The first step to take if you wish to become a web developer is to gain education and training. There is no conventional or specific degree or education course that links directly to a career as a web developer, however, it is very possible and achievable to become a web developer with or without formal teaching. While you are able to learn coding language by yourself, there is more to web design than just coding. There are so many more key topics you are able to implement into websites such as bearing in mind user interface and front and back-end. Some employers may desire a web developer with skills further than just coding. More recently training providers have decided to implement some Digital Marketing aspects into the course so they are more rounded and have a vast understanding of web development than just coding. Harnessing these skills will have to be necessary when it comes to web development because if your skills as a web developer are shown and vast it will trump a GCSE or A level in computing.

There are many different online courses you are able to take that will expand your CV or online profile and having numerous different certificates and qualifications will only make you look better in an employer’s or clients eye’s, having a portfolio of all your work will work in your favour because most employees will want to see a physical example of your skills in place. Then you should consider where you do want to work, you could work in an office environment or you might choose to work from abroad, that is the beauty of being in this digital line of work.

Here at TechGeek UK, we are based in West London and we provide a course on web development, our tutors have years of experience and certificates that will take your web development understanding further and help you with your first steps in the web developing world.


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How to start a career in Digital Marketing?

Digital marketing is an umbrella term that refers to marketing with digital media. this includes a lot of different techniques and methods. The internet is now a vital and key part of everyday life now and nearly everyone connected to the Internet businesses knows that the best way to reach their target audience as well as a wider audience an online presence. No matter how big or small a company is, having an online presence is needed to achieve more customer engagement and to really reach your audience or customers.

The first and most obvious step to take is to accept the fact you will need to educate yourself on all the different aspects of digital marketing, this may sound very daunting but it is necessary and as soon as you get head around the fundamentals the rest should be easy. Due to the nature of the digital world and the internet constantly evolving so is digital marketing so an eagerness to learn is very key. Some subjects you will learn about is search engine optimization (SEO), content marketing, social media, email campaigns, and online advertising to promote a brand, this may sound straight forward however most companies assume that it is as easy as making an account on a social media page however it is not as simple as this, they is a way and method to do everything in life. 

After gaining training and experience you should keep up to date with industry news, you could do this by following major digital marketing sites. You should also analyse influential people on social media  I do not need to tell you how big Facebook, Google and Twitter are and how they are part of everyday life, they regularly change their paid advertising platforms bearing this in mind if you aren’t keeping up to date with all of these factors you may find it hard to keep up with this digital marketing world. Another step you should follow is networking and this is so that you are recognised in the digital marketing world and so you are able to transition into a job.

The next step after all of this is to decide what to do with all of this information, you may decide to start your own business which is all possible, or you may decide to do some freelance work, and the beauty of this is that you can do this anywhere in the world given you are connected to the internet. Or you could join a business or an organisation and rely on their resources and you don’t have to worry about excess costs.

Here at TechGeek UK, we are based in West London and we provide a Digital Marketing and social media course that is taught by tutors with years of experience and qualifications, they are also known in the Digital Marketing world, with this you will really be able to get an understanding of the digital marketing sector. 


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